Brand Identity for Sony Creators Conference

Project Team

Creative Lead: Allie Fisher
Design Director: Stravinski Pierre
Senior Designer: Jenna Klein
Project Description

The inaugural Sony Creators Conference was a two-day event that showcased the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology. Sony Creators Conference was co-located within SIGGRAPH 2023 at the Los Angeles Convention Center.

There is no single type of creator—and there is an infinite number of ways to create. This identity is based on a unique set of graphic forms (creator shapes) that can be paired together to allow for constant evolution and a deep level of personalization. This brand identity celebrates the multidimensional identities of individual creators, and champions the possibilities of when diverse creators come together to make something new.