EA Investor Day 2024
Project Team
Head of Design: Z Lin
Associate Creative Director: Jenna Klein
Lead Program Manager: Richard Chao
Agency Partner: Instrument
Head of Design: Z Lin
Associate Creative Director: Jenna Klein
Lead Program Manager: Richard Chao
Agency Partner: Instrument
Project Description
In September 2024, Electronic Arts held its first Investor Day in 8 years to provide insights into EA’s pipeline, strategic plans, and long-term financial outlook. The event’s visual identity was the first step in elevating EA’s enterprise brand to be more engaging, dynamic, and innovative as EA transitions from a gaming company to leading the future of interactive entertainment. This eventcame to life through a motion-centric system that leveraged implied-3D shapes referential of our core DNA heritage shapes and EA’s rich legacy to convey forward momentum.
In September 2024, Electronic Arts held its first Investor Day in 8 years to provide insights into EA’s pipeline, strategic plans, and long-term financial outlook. The event’s visual identity was the first step in elevating EA’s enterprise brand to be more engaging, dynamic, and innovative as EA transitions from a gaming company to leading the future of interactive entertainment. This eventcame to life through a motion-centric system that leveraged implied-3D shapes referential of our core DNA heritage shapes and EA’s rich legacy to convey forward momentum.
