Jenna Klein is a multidisciplinary designer, art director, and visual storyteller from New York, NY. Her design practice is primarily focused on branding, editorial, and experiential design. She is currently based in San Francisco, CA, where she works as an Associate Creative Director at Electronic Arts (EA) leading design on the enterprise brand team.

Select clients and collaborators include: Akamai, AT&T, Bissell, Civic Nation, Crenn Dining, Designtex, Esalen Institute, Google, Google Creative Lab, Hatch Show Print, IBM, IDEO, Microsoft, NBCUniversal, Palo Alto Networks, PayPal, Sony, and WarnerMedia.

Her work has been recognized by: Adobe Design Achievement Awards, Art Directors Club, HOW International Design Awards, and Graphis among others.


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Jenna Klein is a multidisciplinary designer, art director, and visual storyteller from New York, NY. Her design practice is primarily focused on branding, editorial, and experiential design. She is currently based in San Francisco, CA, where she works as an Associate Creative Director at Electronic Arts (EA) leading design on the enterprise brand team.


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Are.na


Electronic Arts (EA) Brand Refresh


Project Team
Associate Creative Director: Jenna Klein
Lead Program Manager: Abbey Heller
Agency Partner: Instrument
Project Description
For decades, EA has been known as a game publisher. Now, they’re stepping into something bigger—something multi-dimensional: immersive, connected, live. This isn’t just a shift; it’s a calling. Entertainment has always been EA’s foundation, but today, it’s about unlocking new potential—pushing past expectations toward what’s possible.

EA’s brand has evolved alongside this vision. The iconic shapes we know and love reveal new sides, transforming into portals for creativity, connection, and untold stories. Color radiates with depth like living energy, type stacks and moves dynamically, and layouts break free from rigid grids—mirroring the boundless experiences EA invites their audience into.

This isn’t just a step forward. It’s a whole new dimension.








Brand Elements Overview



Dimensional Shapes
With implied depth, our iconic heritage shapes gain a new layer—reflecting both past and future, all at the same time.
Custom Typography
A versatile type system that balances bold expression with subtle nuance—built around a harmonious sans-serif pairing.

Depth In Color
A color palette that elevates the core blue, and uses light and dark contrasts to add depth and dimension to layouts.

Dynamic Layout
A dynamic grid balances structure and flexibility, adapting to content while maintaining visual harmony.


Spatial Vertices
Close-up views of our dimensional shapes create negative space for framing, adding depth and versatility to any layout.
Mask Reveals
This vision for the future unlocks new experiences—our shape masks serve as portals into them.
Immersive Motion
Where we can, motion brings our system to life. Adding dimensionality, and inviting the viewer into the world of EA.
Implied 3D Icons
An icon set that creates depth through negative space and dynamic movement.



A Motion-Driven Brand: System Principles


Play

Watch
Create

Connect



Spatial Vertices







Applications & Templates












Broadcast Package

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