Jenna Klein is a multidisciplinary designer, art director, and visual storyteller from New York, NY. Her design practice is primarily focused on branding, editorial, and experiential design. She is currently based in San Francisco, CA, where she works as an Associate Creative Director at Electronic Arts (EA) leading design on the enterprise brand team.

Select clients and collaborators include: Akamai, AT&T, Bissell, Civic Nation, Crenn Dining, Designtex, Esalen Institute, Google, Google Creative Lab, Hatch Show Print, IBM, IDEO, Microsoft, NBCUniversal, Palo Alto Networks, PayPal, Sony, and WarnerMedia.

Her work has been recognized by: Adobe Design Achievement Awards, Art Directors Club, HOW International Design Awards, Graphis, and Indigo Design Awards among others.


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Jenna Klein is a multidisciplinary designer, art director, and visual storyteller from New York, NY. Her design practice is primarily focused on branding, editorial, and experiential design. She is currently based in San Francisco, CA, where she works as an Associate Creative Director at Electronic Arts (EA) leading design on the enterprise brand team.


︎︎︎ Email
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Are.na


Electronic Arts (EA) Brand Refresh


Project Team
Associate Creative Director: Jenna Klein
Lead Program Manager: Abbey Heller
Agency Partner: Instrument
Project Description
For decades, EA has been known as a game publisher. Now, they’re stepping into something bigger—something multi-dimensional: immersive, connected, live. This isn’t just a shift; it’s a calling. Entertainment has always been EA’s foundation, but today, it’s about unlocking new potential—pushing past expectations toward what’s possible.

EA’s brand has evolved alongside this vision. The iconic shapes we know and love reveal new sides, transforming into portals for creativity, connection, and untold stories. Color radiates with depth like living energy, type stacks and moves dynamically, and layouts break free from rigid grids—mirroring the boundless experiences EA invites their audience into.

This isn’t just a step forward. It’s a whole new dimension.

























A System Built to Scale


To make the brand as usable as it is expressive, we partnered with Instrument to build custom tools that empowered teams across EA to move faster and stay on-brand. From auto-cropping IP imagery into brand shapes to generating custom logos, color styles, and generative motion systems, each tool simplified execution without sacrificing craft.

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© 07-2025