Brand Identity for Crenn Dining



Project Team

Design Director: Charlie Herrmann
Brand Strategy Lead: Danielle Bird
Senior Designer: Jenna Klein
Copywriter: Nina McDermott
Project Description

A Michelin-starred chef’s new hospitality brand that’s as rebellious and bold as her.

The hallmark of the visual expression is the juxtaposition of delicate, luxurious script lettering paired with angular, sharp serifs. Pairing these unique typographic features with a disruptive yet elegant color palette allow the brand to be both approachable and thought-provoking.

Photography and illustration bring the core values of humanity and sustainability to life with intriguing depictions of the experiences, passions, and people of Crenn.