https://jennaklein.co Jenna Klein Fri, 11 Jul 2025 21:48:07 +0000 https://jennaklein.co en https://jennaklein.co/EA-Brand-Refresh Fri, 11 Jul 2025 18:32:08 +0000 Jenna Klein https://jennaklein.co/EA-Brand-Refresh Electronic Arts (EA) Brand Refresh Project Team Associate Creative Director: Jenna Klein Lead Program Manager: Abbey HellerAgency Partner: Instrument Project Description For decades, EA has been known as a game publisher. Now, they’re stepping into something bigger—something multi-dimensional: immersive, connected, live. This isn’t just a shift; it’s a calling. Entertainment has always been EA’s foundation, but today, it’s about unlocking new potential—pushing past expectations toward what’s possible.EA’s brand has evolved alongside this vision. The iconic shapes we know and love reveal new sides, transforming into portals for creativity, connection, and untold stories. Color radiates with depth like living energy, type stacks and moves dynamically, and layouts break free from rigid grids—mirroring the boundless experiences EA invites their audience into.This isn’t just a step forward. It’s a whole new dimension. <img width="1920" height="640" width_o="1920" height_o="640" data-src="https://freight.cargo.site/t/original/i/6b70e8fab8026370f806ef45bb9b7d16d763a9c31006c288ef212383f2d95214/Shape-History.png" data-mid="237014089" border="0" src="https://freight.cargo.site/w/1000/i/6b70e8fab8026370f806ef45bb9b7d16d763a9c31006c288ef212383f2d95214/Shape-History.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b1cf64a96a6f69855358cf5356b3c718ba1d35e455ce623bf5d8e2850e0908f/implied-3d.gif" data-mid="235799899" border="0" src="https://freight.cargo.site/w/1000/i/7b1cf64a96a6f69855358cf5356b3c718ba1d35e455ce623bf5d8e2850e0908f/implied-3d.gif" /> <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/094750b86c5ae35203ffd2c10e97cd92fd3e55ecd6a6b38a6b87beaa087223f8/Shape-Library.png" data-mid="237014014" border="0" 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data-src="https://freight.cargo.site/t/original/i/3935586cfd3fe7942aed74b5bf42b0a0793d922b8957aa70da2b7ea8aaab9804/EA-Notebook.png" data-mid="237013966" border="0" src="https://freight.cargo.site/w/1000/i/3935586cfd3fe7942aed74b5bf42b0a0793d922b8957aa70da2b7ea8aaab9804/EA-Notebook.png" /> <img width="882" height="577" width_o="882" height_o="577" data-src="https://freight.cargo.site/t/original/i/3b311333c9a2d433cdb0e1a914125b29139546b63f5269176e217b14a607c458/EA-Pins.png" data-mid="237013965" border="0" src="https://freight.cargo.site/w/882/i/3b311333c9a2d433cdb0e1a914125b29139546b63f5269176e217b14a607c458/EA-Pins.png" /> <img width="1826" height="1028" width_o="1826" height_o="1028" data-src="https://freight.cargo.site/t/original/i/c8562f4e7478fe2cbf6bd494d9ea46309d569f3830ab0dcfb549c850794d3708/EA-Dot-Com-Motion-5-Icons.gif" data-mid="237013186" border="0" 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data-src="https://freight.cargo.site/t/original/i/666bd94e492125984515b8d9930bc251a06542b40d4b83781e75ea10181f0162/EA-LI-Posts.gif" data-mid="237303727" border="0" src="https://freight.cargo.site/w/1000/i/666bd94e492125984515b8d9930bc251a06542b40d4b83781e75ea10181f0162/EA-LI-Posts.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/059208c448de9fea8c1c315a3a05393dc42c46167f239952c8a77d385d66ff3b/EA-Guidelines.png" data-mid="237198120" border="0" src="https://freight.cargo.site/w/1000/i/059208c448de9fea8c1c315a3a05393dc42c46167f239952c8a77d385d66ff3b/EA-Guidelines.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ecc1c7b363c39ee9cd59e040cfb73d3d979ae1973f5351c4a41e31677498262/EA-Logo.gif" data-mid="237303919" border="0" src="https://freight.cargo.site/w/1000/i/1ecc1c7b363c39ee9cd59e040cfb73d3d979ae1973f5351c4a41e31677498262/EA-Logo.gif" /> A System Built to Scale To make the brand as usable as it is expressive, we partnered with Instrument to build custom tools that empowered teams across EA to move faster and stay on-brand. From auto-cropping IP imagery into brand shapes to generating custom logos, color styles, and generative motion systems, each tool simplified execution without sacrificing craft. <img width="1080" height="667" width_o="1080" height_o="667" data-src="https://freight.cargo.site/t/original/i/b8be0c84198b0a6bc8adf12a0028daae3067d38835daaa420733b26f98adf18e/EA_Motion-Tool.gif" data-mid="237012999" border="0" src="https://freight.cargo.site/w/1000/i/b8be0c84198b0a6bc8adf12a0028daae3067d38835daaa420733b26f98adf18e/EA_Motion-Tool.gif" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/46845eb65a57ce09e755b9b132c23859ac279c3bf0c3a8ed5d85fdf9a6e5c3ea/ip-sample.png" data-mid="237314194" border="0" src="https://freight.cargo.site/w/1000/i/46845eb65a57ce09e755b9b132c23859ac279c3bf0c3a8ed5d85fdf9a6e5c3ea/ip-sample.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/31358f353bebbfdc5a8915a4b0439b48a2a758cf95cb68f0dc4c98b9fd1c4d1f/color-picker.png" data-mid="237314191" border="0" src="https://freight.cargo.site/w/1000/i/31358f353bebbfdc5a8915a4b0439b48a2a758cf95cb68f0dc4c98b9fd1c4d1f/color-picker.png" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/f651b7a63b7fb4defc711f50c8ac531ee75ecd89982556c91aacc0cced2464c0/EA_TrimTool1_2.gif" data-mid="237013772" border="0" src="https://freight.cargo.site/w/1000/i/f651b7a63b7fb4defc711f50c8ac531ee75ecd89982556c91aacc0cced2464c0/EA_TrimTool1_2.gif" /> https://jennaklein.co/EA-Investor-Day Fri, 11 Jul 2025 18:32:08 +0000 Jenna Klein https://jennaklein.co/EA-Investor-Day <img width="6007" height="4007" width_o="6007" height_o="4007" data-src="https://freight.cargo.site/t/original/i/23ba555a5b593f0e4aadf329bf646c685dd92d349780599de65a99f094172938/image002.jpg" data-mid="235687899" border="0" src="https://freight.cargo.site/w/1000/i/23ba555a5b593f0e4aadf329bf646c685dd92d349780599de65a99f094172938/image002.jpg" />Electronic Arts (EA) Investor Day Project Team Associate Creative Director: Jenna KleinLead Program Manager: Richard ChaoAgency Partner: Instrument Project Description In September 2024, Electronic Arts held its first Investor Day in 8 years to provide insights into EA’s pipeline, strategic plans, and long-term financial outlook. The event’s visual identity was the first step in elevating EA’s enterprise brand to be more engaging, dynamic, and innovative as EA transitions from a gaming company to leading the future of interactive entertainment. This event came to life through a motion-centric system that leveraged implied-3D shapes referential of our core DNA heritage shapes and EA’s rich legacy to convey forward momentum. <img width="6007" height="4007" width_o="6007" height_o="4007" data-src="https://freight.cargo.site/t/original/i/23f09ec91540b9752576046fb4a38768e9ea6d7599002f66167985cccc6057f9/image001.jpg" data-mid="235694680" border="0" src="https://freight.cargo.site/w/1000/i/23f09ec91540b9752576046fb4a38768e9ea6d7599002f66167985cccc6057f9/image001.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c92d27e9776c19ceb17b4ed74c9d63d717c95ca7313f4a2814665e08f2abf799/ID-Mockup.png" data-mid="237197603" border="0" src="https://freight.cargo.site/w/1000/i/c92d27e9776c19ceb17b4ed74c9d63d717c95ca7313f4a2814665e08f2abf799/ID-Mockup.png" /> <img width="2160" height="1600" width_o="2160" height_o="1600" 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height="4007" width_o="6007" height_o="4007" data-src="https://freight.cargo.site/t/original/i/f3bd2660e75d49649b629711a5868a96b58f004a863df65957fc562a9c9b9af5/image003.jpg" data-mid="235694684" border="0" src="https://freight.cargo.site/w/1000/i/f3bd2660e75d49649b629711a5868a96b58f004a863df65957fc562a9c9b9af5/image003.jpg" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/b4818ddaaa73ee19d741f22f01168e05586f7c6a5e41c6e92325f08419537b0a/image002-2.gif" data-mid="235798941" border="0" src="https://freight.cargo.site/w/720/i/b4818ddaaa73ee19d741f22f01168e05586f7c6a5e41c6e92325f08419537b0a/image002-2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74898786c7e54df2cda307fe64a153e82032a1318aaa683cd2f040ac6951295e/image001-2.gif" data-mid="235799019" border="0" src="https://freight.cargo.site/w/1000/i/74898786c7e54df2cda307fe64a153e82032a1318aaa683cd2f040ac6951295e/image001-2.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/188373a7dcc5a6ed78b7a0713c8d353fc224c0b3e3eff29a0fd021844cc10dbd/ID-Slides.png" data-mid="237202272" border="0" src="https://freight.cargo.site/w/1000/i/188373a7dcc5a6ed78b7a0713c8d353fc224c0b3e3eff29a0fd021844cc10dbd/ID-Slides.png" /> <img width="5441" height="3629" width_o="5441" height_o="3629" data-src="https://freight.cargo.site/t/original/i/2a9fc53e331a460efbda5f602fd64e2c7c518341d3743df82527210363ddb736/image004.jpg" data-mid="235694685" border="0" src="https://freight.cargo.site/w/1000/i/2a9fc53e331a460efbda5f602fd64e2c7c518341d3743df82527210363ddb736/image004.jpg" /> https://jennaklein.co/Sony-Creators-Conference Fri, 11 Jul 2025 18:32:09 +0000 Jenna Klein https://jennaklein.co/Sony-Creators-Conference <img width="789" height="526" width_o="789" height_o="526" data-src="https://freight.cargo.site/t/original/i/62afe13a2d2a4ab2043819cf380f03721fcd50d5631a96b9df53ff21021d54dd/Screen-Shot-2023-09-29-at-10.17.40-PM.png" data-mid="235687900" border="0" src="https://freight.cargo.site/w/789/i/62afe13a2d2a4ab2043819cf380f03721fcd50d5631a96b9df53ff21021d54dd/Screen-Shot-2023-09-29-at-10.17.40-PM.png" /> Sony Creators Conference Project Team Head of Creative: Allie FisherDesign Director: Stravinski PierreSenior Designer: Jenna Klein Project Description The inaugural Sony Creators Conference was a two-day event that showcased the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology. Sony Creators Conference was co-located within SIGGRAPH 2023 at the Los Angeles Convention Center.There is no single type of creator—and there is an infinite number of ways to create. This identity is based on a unique set of graphic forms (creator shapes) that can be paired together to allow for constant evolution and a deep level of personalization. This brand identity celebrates the multidimensional identities of individual creators, and champions the possibilities of when diverse creators come together to make something new. <img width="5124" height="2880" width_o="5124" height_o="2880" data-src="https://freight.cargo.site/t/original/i/5194f2ad58a26e062a7b8155e3381b9e937ebfaabaed4eb271c54db57f383eff/Group-10231.png" data-mid="235695064" border="0" src="https://freight.cargo.site/w/1000/i/5194f2ad58a26e062a7b8155e3381b9e937ebfaabaed4eb271c54db57f383eff/Group-10231.png" /><img width="5124" height="2880" width_o="5124" height_o="2880" data-src="https://freight.cargo.site/t/original/i/bb7cb071b24aa13eaaf167c20994dd7ac2f08ea82498146d44d3247677159b42/Group-10321.png" data-mid="235695066" border="0" src="https://freight.cargo.site/w/1000/i/bb7cb071b24aa13eaaf167c20994dd7ac2f08ea82498146d44d3247677159b42/Group-10321.png" /><img width="5124" height="2880" width_o="5124" height_o="2880" data-src="https://freight.cargo.site/t/original/i/833bc46ea8dfbf072cdc29c0591a65c485e2d635157d431c795de7b9fdd08755/Group-10331.png" data-mid="235695067" border="0" src="https://freight.cargo.site/w/1000/i/833bc46ea8dfbf072cdc29c0591a65c485e2d635157d431c795de7b9fdd08755/Group-10331.png" /> <img width="4880" height="2880" width_o="4880" height_o="2880" data-src="https://freight.cargo.site/t/original/i/246fa3b770ad708ed4f4fcec81a3ba015294a64ce3c2ca82ccc37fe684c1e46a/bookcoverlogo-1.png" data-mid="235695129" border="0" src="https://freight.cargo.site/w/1000/i/246fa3b770ad708ed4f4fcec81a3ba015294a64ce3c2ca82ccc37fe684c1e46a/bookcoverlogo-1.png" /> <img width="564" height="728" width_o="564" height_o="728" data-src="https://freight.cargo.site/t/original/i/f073e5c1c99a1fd0520b6ae10ba5e5b2c11042475805bdc9c51856ce203d8058/ToteBag-copy4-2.png" data-mid="235695102" border="0" 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data-src="https://freight.cargo.site/t/original/i/7480897bb324692564d763bf670e4a007aa40c932a021f261785e25cbec0f11c/sonyccweb.jpg" data-mid="235695074" border="0" src="https://freight.cargo.site/w/750/i/7480897bb324692564d763bf670e4a007aa40c932a021f261785e25cbec0f11c/sonyccweb.jpg" /> <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/23e20f83459707d6553e7089b1400ce0e71fa9a8f2b372843e35b9fcf1858c81/phonezoom.jpg" data-mid="235695075" border="0" src="https://freight.cargo.site/w/750/i/23e20f83459707d6553e7089b1400ce0e71fa9a8f2b372843e35b9fcf1858c81/phonezoom.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/aa1cd9668d110021be602ef663efd473408209f2e42c45931606dba1b21c032d/scc-interactivetool.gif" data-mid="235798816" border="0" src="https://freight.cargo.site/w/1000/i/aa1cd9668d110021be602ef663efd473408209f2e42c45931606dba1b21c032d/scc-interactivetool.gif" /> <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/8afcda9bf008594417c780bdc82fa75bc22111b9ed8f2519370bf7d82610a525/sonyposters.jpg" data-mid="235695070" border="0" src="https://freight.cargo.site/w/750/i/8afcda9bf008594417c780bdc82fa75bc22111b9ed8f2519370bf7d82610a525/sonyposters.jpg" /> <img width="3315" height="4017" width_o="3315" height_o="4017" data-src="https://freight.cargo.site/t/original/i/311fa29c5e705d93267713c8a9dbcd00bf3a15a1b14b161f534d48f81c86b925/07272EventPoster-copy.png" data-mid="235798878" border="0" src="https://freight.cargo.site/w/1000/i/311fa29c5e705d93267713c8a9dbcd00bf3a15a1b14b161f534d48f81c86b925/07272EventPoster-copy.png" /> <img width="4880" height="2880" width_o="4880" height_o="2880" data-src="https://freight.cargo.site/t/original/i/78e369507160a8d1360e686080b475d0a3c2ddace81cffa12d72011233f4dbd0/Escalator-0717-1.png" data-mid="235695077" border="0" src="https://freight.cargo.site/w/1000/i/78e369507160a8d1360e686080b475d0a3c2ddace81cffa12d72011233f4dbd0/Escalator-0717-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8741318fa8540f1e929e3d7714333fe4834b0e1c6dadd9b63f53468e5bec9ac1/SonyCC_KeynoteThumbnail_9x16_082223.jpg" data-mid="236215631" border="0" src="https://freight.cargo.site/w/1000/i/8741318fa8540f1e929e3d7714333fe4834b0e1c6dadd9b63f53468e5bec9ac1/SonyCC_KeynoteThumbnail_9x16_082223.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/dd78a0189a3ff4cb9ba8bfad1461024bedee9bcedefed69326898ab4a1c0a00c/SonyCC_GamingFilmThumbnail_NEW_9x16_082323.jpg" data-mid="236215634" border="0" src="https://freight.cargo.site/w/1000/i/dd78a0189a3ff4cb9ba8bfad1461024bedee9bcedefed69326898ab4a1c0a00c/SonyCC_GamingFilmThumbnail_NEW_9x16_082323.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0a66b21ad4d33333e0104414174095a455f7053735461d67941b197fc1910ea8/SonyCC_AnimationMusicThumbnail_9x16_082223.jpg" data-mid="236215636" border="0" src="https://freight.cargo.site/w/1000/i/0a66b21ad4d33333e0104414174095a455f7053735461d67941b197fc1910ea8/SonyCC_AnimationMusicThumbnail_9x16_082223.jpg" /> <img width="1170" height="920" width_o="1170" height_o="920" data-src="https://freight.cargo.site/t/original/i/d26e24ad597fcd16cca094b276c7b979df09a11dbeeac332e91f66fa658ebae7/IMG_5411.jpg" data-mid="236215659" border="0" src="https://freight.cargo.site/w/1000/i/d26e24ad597fcd16cca094b276c7b979df09a11dbeeac332e91f66fa658ebae7/IMG_5411.jpg" /> <img width="798" height="530" width_o="798" height_o="530" data-src="https://freight.cargo.site/t/original/i/179ed47d8e9d30dde04f8da2c4307a578d11e534e7f782267faa2af04b7b303c/Screen-Shot-2023-09-29-at-10.17.55-PM.png" data-mid="235695069" border="0" src="https://freight.cargo.site/w/798/i/179ed47d8e9d30dde04f8da2c4307a578d11e534e7f782267faa2af04b7b303c/Screen-Shot-2023-09-29-at-10.17.55-PM.png" /> https://jennaklein.co/Sony-Research-1 Fri, 11 Jul 2025 18:32:09 +0000 Jenna Klein https://jennaklein.co/Sony-Research-1 <img width="500" height="333" width_o="500" height_o="333" data-src="https://freight.cargo.site/t/original/i/30bd7938ebc0ebdb21fd1e621bfa499940244a0d60004f76f543b6c069f2f75b/Sony-Research_Mind_1_2.gif" data-mid="235687901" border="0" src="https://freight.cargo.site/w/500/i/30bd7938ebc0ebdb21fd1e621bfa499940244a0d60004f76f543b6c069f2f75b/Sony-Research_Mind_1_2.gif" /> Sony Research Brand Identity Project Team Head of Creative: Allie FisherDesign Directors: Charlie Herrmann, Stravinski PierreSenior Designer: Jenna KleinSenior Copywriter: Hannah SandersonDesigner: Avery Fowles Project Description In 2023, Sony established a new subsidiary with the mission to “pioneer the future of creation.” Sony Research will undertake research and development of unprecedented disruptive technologies that aim to empower creators around the world to maximize their creativity, the value of their IP, and fan engagement. This visual system is rooted in two complementary ideas: vibrancy and wonder. Through abstract, undefined gradients, we bring together all areas of the Sony Research ecosystem. This rich blend ensures no individual voice or single idea is loudest, and emphasizes that we are constantly in motion—always changing and evolving. This vibrancy is grounded in a world of wonder, where thought-provoking illustrations capture both our imagination and the possibility of what's to come—grounding the abstract in the real. This visual system amplifies creators and their creations, evoking a sense of wonder while showcasing data and creativity in a clear and considered way. <img width="2916" height="2160" width_o="2916" height_o="2160" data-src="https://freight.cargo.site/t/original/i/92df8fb01c68eef79aa7182db68014e19f3775c537b1c920336771308edeae91/Gradients-11-2.png" data-mid="235695237" border="0" src="https://freight.cargo.site/w/1000/i/92df8fb01c68eef79aa7182db68014e19f3775c537b1c920336771308edeae91/Gradients-11-2.png" /> <img width="450" height="300" width_o="450" height_o="300" data-src="https://freight.cargo.site/t/original/i/ee0ff63145519cfbd3a2cf7da2dea2b665374c463a63559dc0ee295cfe450eb2/Sony-Research_Taste_4_1.gif" data-mid="235687902" border="0" src="https://freight.cargo.site/w/450/i/ee0ff63145519cfbd3a2cf7da2dea2b665374c463a63559dc0ee295cfe450eb2/Sony-Research_Taste_4_1.gif" /> <img width="400" height="267" width_o="400" height_o="267" 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data-src="https://freight.cargo.site/t/original/i/11d1a7ca07d6467f8b647faa7f82313956a887bf4cd73e0e5861f7d7cb2247bf/SONY010_R2_Slides_Gradients_0302023-04.png" data-mid="237486597" border="0" src="https://freight.cargo.site/w/1000/i/11d1a7ca07d6467f8b647faa7f82313956a887bf4cd73e0e5861f7d7cb2247bf/SONY010_R2_Slides_Gradients_0302023-04.png" /> <img width="1834" height="1834" width_o="1834" height_o="1834" data-src="https://freight.cargo.site/t/original/i/2c761d97dd0ea423083fdc888a75baefb43ed4ce6b2a00cf45c1c4a878dd9882/SR-Frame-8.png" data-mid="237506148" border="0" src="https://freight.cargo.site/w/1000/i/2c761d97dd0ea423083fdc888a75baefb43ed4ce6b2a00cf45c1c4a878dd9882/SR-Frame-8.png" /> <img width="1834" height="1834" width_o="1834" height_o="1834" data-src="https://freight.cargo.site/t/original/i/bf1a169d8fbef6d7bd967310345003c2a0895ffa39e3ad3b54dfad60cffe80e0/SR-Frame-07-2.png" data-mid="237506135" border="0" 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data-src="https://freight.cargo.site/t/original/i/7b77fde0cc23aa27c8f76dbd931ec5c0d093426b0a84f417bae623eeb0ac60cc/SonyResearchCaseStudy-01.png" data-mid="235695250" border="0" src="https://freight.cargo.site/w/1000/i/7b77fde0cc23aa27c8f76dbd931ec5c0d093426b0a84f417bae623eeb0ac60cc/SonyResearchCaseStudy-01.png" /> https://jennaklein.co/Crenn-Dining Fri, 11 Jul 2025 18:45:10 +0000 Jenna Klein https://jennaklein.co/Crenn-Dining <img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/b6fe4e3fc1d22fef12ad82b2d99ee4aea2522cbaf0e18ac868d379d084412539/Crenn-014.jpg" data-mid="235695330" border="0" src="https://freight.cargo.site/w/1000/i/b6fe4e3fc1d22fef12ad82b2d99ee4aea2522cbaf0e18ac868d379d084412539/Crenn-014.jpg" /> Crenn Dining Brand Identity Project Team Design Director: Charlie HerrmannBrand Strategy Lead: Danielle BirdSenior Designer: Jenna KleinCopywriter: Nina McDermott Project Description A Michelin-starred chef’s new hospitality brand that’s as rebellious and bold as her. The hallmark of the visual expression is the juxtaposition of delicate, luxurious script lettering paired with angular, sharp serifs. Pairing these unique typographic features with a disruptive yet elegant color palette allow the brand to be both approachable and thought-provoking. Photography and illustration bring the core values of humanity and sustainability to life with intriguing depictions of the experiences, passions, and people of Crenn. <img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/4b1b1ed5ccfed61a69d885b1ed7685fcb11bb25616d6562817140b1f07f6c479/Crenn-012.jpg" data-mid="235695335" border="0" src="https://freight.cargo.site/w/1000/i/4b1b1ed5ccfed61a69d885b1ed7685fcb11bb25616d6562817140b1f07f6c479/Crenn-012.jpg" /> <img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/7f95597358f20e7ef8109b547288895fe9136ef32c7a92817eeea9c4360eafc3/Crenn-01.jpg" data-mid="235695337" border="0" src="https://freight.cargo.site/w/1000/i/7f95597358f20e7ef8109b547288895fe9136ef32c7a92817eeea9c4360eafc3/Crenn-01.jpg" /> <img width="5333" height="3333" width_o="5333" height_o="3333" data-src="https://freight.cargo.site/t/original/i/5c410337722ee636f43dcd49511dd363031c9559f247f49ff6dae5fd09411251/Crenn-013.jpg" data-mid="235695336" border="0" src="https://freight.cargo.site/w/1000/i/5c410337722ee636f43dcd49511dd363031c9559f247f49ff6dae5fd09411251/Crenn-013.jpg" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/71d9f873a20708ac5e04b44f36402041d04e30eae71c37b198dbe606ec1d7c09/Crenn-Logo-Full.png" data-mid="237511290" border="0" src="https://freight.cargo.site/w/1000/i/71d9f873a20708ac5e04b44f36402041d04e30eae71c37b198dbe606ec1d7c09/Crenn-Logo-Full.png" /> <img width="6400" height="2160" width_o="6400" height_o="2160" data-src="https://freight.cargo.site/t/original/i/db3c4cea1bb08564d8c9cb7d2971ff472b1e3d170fd5fd78d331a113539ffee1/Crenn-Subbrands.png" data-mid="237509697" border="0" src="https://freight.cargo.site/w/1000/i/db3c4cea1bb08564d8c9cb7d2971ff472b1e3d170fd5fd78d331a113539ffee1/Crenn-Subbrands.png" /> <img width="1922" height="1432" width_o="1922" height_o="1432" data-src="https://freight.cargo.site/t/original/i/eaa35b362483d656f3c67823f4836905064714c3b241494b546246e43194eced/Crenn-Color.png" data-mid="237510952" border="0" src="https://freight.cargo.site/w/1000/i/eaa35b362483d656f3c67823f4836905064714c3b241494b546246e43194eced/Crenn-Color.png" /> <img width="1922" height="1432" width_o="1922" height_o="1432" data-src="https://freight.cargo.site/t/original/i/42e8e48371a3ab21e2a959bc788c657a9fb6bd6780cdf2176fe1669dbbc132d6/Crenn-Illo.png" data-mid="237510958" border="0" src="https://freight.cargo.site/w/1000/i/42e8e48371a3ab21e2a959bc788c657a9fb6bd6780cdf2176fe1669dbbc132d6/Crenn-Illo.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9cb780c1e0a1757b2de0c4b7b554f69adcea1ea3e07098b588a7d28e4e92dba9/13Crenn_TypeExploration_07182023-13.png" data-mid="237510945" border="0" src="https://freight.cargo.site/w/1000/i/9cb780c1e0a1757b2de0c4b7b554f69adcea1ea3e07098b588a7d28e4e92dba9/13Crenn_TypeExploration_07182023-13.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c2d4e587376f00c932de1ae37f8b65b4e1f78ec709331f4c495e8cc121a22915/13Crenn_TypeExploration_07182023-14.png" data-mid="237510946" border="0" src="https://freight.cargo.site/w/1000/i/c2d4e587376f00c932de1ae37f8b65b4e1f78ec709331f4c495e8cc121a22915/13Crenn_TypeExploration_07182023-14.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/380adec2e468180a66703f41ddfcc001f5a7921600f901591b71e8b06db2227b/13Crenn_TypeExploration_07182023-15.png" data-mid="237510944" border="0" 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data-src="https://freight.cargo.site/t/original/i/996145c18530d0f30ccf86a8f386fa47afc18ca986c93b01b7efb859978afd7a/WebMock-Crenn.png" data-mid="237510685" border="0" src="https://freight.cargo.site/w/1000/i/996145c18530d0f30ccf86a8f386fa47afc18ca986c93b01b7efb859978afd7a/WebMock-Crenn.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/93dbc74a6ab57a4c0e2e62575de059733701939c11498be3b1a8d09ba2981b25/8X3A4944.jpg" data-mid="237510689" border="0" src="https://freight.cargo.site/w/1000/i/93dbc74a6ab57a4c0e2e62575de059733701939c11498be3b1a8d09ba2981b25/8X3A4944.jpg" /> <img width="10000" height="6000" width_o="10000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/731b7616be8ad8530dc3013f8ab6ca6053f918330bfae33a952f878165084d2a/Cover.jpg" data-mid="237510704" border="0" src="https://freight.cargo.site/w/1000/i/731b7616be8ad8530dc3013f8ab6ca6053f918330bfae33a952f878165084d2a/Cover.jpg" /> <img width="3077" height="4896" width_o="3077" height_o="4896" data-src="https://freight.cargo.site/t/original/i/01b3dfb72841034fac693ec1aa9d54fde0e1069deda75ebed8656ec693e59c0c/Bluewine.jpg" data-mid="235695352" border="0" src="https://freight.cargo.site/w/1000/i/01b3dfb72841034fac693ec1aa9d54fde0e1069deda75ebed8656ec693e59c0c/Bluewine.jpg" /> <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/ad784195e0cff6845cf685edc4ac59834cbed9a8de8cafe68ce87834b5d9bec6/crennmatches.jpg" data-mid="235695373" border="0" src="https://freight.cargo.site/w/750/i/ad784195e0cff6845cf685edc4ac59834cbed9a8de8cafe68ce87834b5d9bec6/crennmatches.jpg" /> <img width="4500" height="3002" width_o="4500" height_o="3002" data-src="https://freight.cargo.site/t/original/i/bca603bfc5a9b8f53f83ba69f232380a5571bb44f22953e359010c411d89b99d/R3_CoffeeBags.jpg" data-mid="235695369" border="0" src="https://freight.cargo.site/w/1000/i/bca603bfc5a9b8f53f83ba69f232380a5571bb44f22953e359010c411d89b99d/R3_CoffeeBags.jpg" /> <img width="4049" height="4002" width_o="4049" height_o="4002" data-src="https://freight.cargo.site/t/original/i/f0f899663f2f988f93fad320a7afe2e3a2d5255cbe5de620a158a920fd173165/CrennPodcastMock.jpg" data-mid="235695383" border="0" src="https://freight.cargo.site/w/1000/i/f0f899663f2f988f93fad320a7afe2e3a2d5255cbe5de620a158a920fd173165/CrennPodcastMock.jpg" /> <img width="4965" height="3310" width_o="4965" height_o="3310" data-src="https://freight.cargo.site/t/original/i/ad219ee0a2397687c99b271969cdab7df7c91fb9b5ba02492d8ff657d392069f/envelope.jpg" data-mid="235695370" border="0" src="https://freight.cargo.site/w/1000/i/ad219ee0a2397687c99b271969cdab7df7c91fb9b5ba02492d8ff657d392069f/envelope.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/c3140444e0b661a8d2b14ad517aba93796e2177118ccb5d8ee5312c7e1f8e1b3/preso0620.jpg" data-mid="237510617" border="0" src="https://freight.cargo.site/w/1000/i/c3140444e0b661a8d2b14ad517aba93796e2177118ccb5d8ee5312c7e1f8e1b3/preso0620.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ca55f57a6090e7d109dbb8a71aa1f5186cd1f327db71a5bb19696f6d743bddd8/Crenn-Guidelines.png" data-mid="237510486" border="0" src="https://freight.cargo.site/w/1000/i/ca55f57a6090e7d109dbb8a71aa1f5186cd1f327db71a5bb19696f6d743bddd8/Crenn-Guidelines.png" /> <img width="5000" height="3353" width_o="5000" height_o="3353" data-src="https://freight.cargo.site/t/original/i/05db85620f419f08933e993efbdc65779ee3562824e740ef4dc98e2395ed3eb2/Crenn-Social.jpg" data-mid="235695347" border="0" src="https://freight.cargo.site/w/1000/i/05db85620f419f08933e993efbdc65779ee3562824e740ef4dc98e2395ed3eb2/Crenn-Social.jpg" /> https://jennaklein.co/IBM-Automation Fri, 11 Jul 2025 18:47:37 +0000 Jenna Klein https://jennaklein.co/IBM-Automation <img width="3336" height="1877" width_o="3336" height_o="1877" data-src="https://freight.cargo.site/t/original/i/fcbea71cf7616efe83178b1ee015f3313530558664ec6b13120f307ce8812ab1/Frame02-01-1.jpg" data-mid="235692755" border="0" src="https://freight.cargo.site/w/1000/i/fcbea71cf7616efe83178b1ee015f3313530558664ec6b13120f307ce8812ab1/Frame02-01-1.jpg" /> IBM Automation: “Rethink &amp; Automate” Series Project Team Creative Lead: Allie FisherEditorial Director: Shane Michael SinghSenior Art Director + Designer: Jenna KleinMotion Designer: Anthony ZazziPost Producer: Caity Keyes Project Description IBM’s “Rethink &amp; Automate” series invites leaders to reimagine common business and IT processes by embracing automation. The third episode in the series focused on IT DevOps. The typical DevOps process is a cyclical set of eight steps—when one of the eight steps slows down, the whole pipeline slows down.The “Rethink &amp; Automate” series invited leaders to participate in a customized Innovation Workshop with IBM experts to help organizations prioritize where AI and automation can best drive growth and efficiency in ways they may not have thought of before. <img width="8000" height="4264" width_o="8000" height_o="4264" data-src="https://freight.cargo.site/t/original/i/fd913cf8e8a5d8b10ea269ca5d5d31c895b8a197c48053c817e6e8d39bbc6dca/1IBMStoryboards.png" data-mid="235692763" border="0" src="https://freight.cargo.site/w/1000/i/fd913cf8e8a5d8b10ea269ca5d5d31c895b8a197c48053c817e6e8d39bbc6dca/1IBMStoryboards.png" /> https://jennaklein.co/Sweet-Nothings Fri, 11 Jul 2025 21:48:07 +0000 Jenna Klein https://jennaklein.co/Sweet-Nothings <img width="9651" height="4500" width_o="9651" height_o="4500" data-src="https://freight.cargo.site/t/original/i/83ef7405976b7eea65d79700463abe8a4c7f8ce40265f91f189bda681f2c6a23/CompanionSocialMedia-01.png" data-mid="235695847" border="0" src="https://freight.cargo.site/w/1000/i/83ef7405976b7eea65d79700463abe8a4c7f8ce40265f91f189bda681f2c6a23/CompanionSocialMedia-01.png" /> <img width="9651" height="4500" width_o="9651" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bd07e1747e211caf2481d4f3e8c5f3794eb58aa69c19456315fcc35744eaf0f4/CompanionSocialMedia-02.png" data-mid="235695848" border="0" src="https://freight.cargo.site/w/1000/i/bd07e1747e211caf2481d4f3e8c5f3794eb58aa69c19456315fcc35744eaf0f4/CompanionSocialMedia-02.png" /> <img width="9651" height="4500" width_o="9651" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0fe51eb80a3e85df86aadc62ad3c9b3ae858372bd964cb466e84f9cef516b1df/CompanionSocialMedia-04.png" data-mid="235695850" border="0" src="https://freight.cargo.site/w/1000/i/0fe51eb80a3e85df86aadc62ad3c9b3ae858372bd964cb466e84f9cef516b1df/CompanionSocialMedia-04.png" /> <img width="9651" height="4500" width_o="9651" height_o="4500" data-src="https://freight.cargo.site/t/original/i/64777f0b2cdc529b462b2b56cda0dde1f0f24d89e6c6ab6be20651017412cf3e/CompanionSocialMedia-03.png" data-mid="235695849" border="0" src="https://freight.cargo.site/w/1000/i/64777f0b2cdc529b462b2b56cda0dde1f0f24d89e6c6ab6be20651017412cf3e/CompanionSocialMedia-03.png" /> Companion Home, Social Media &amp; Email Assets <img width="742" height="929" width_o="742" height_o="929" data-src="https://freight.cargo.site/t/original/i/5506804df2ec7f1f7f8b3f62815d203e21b8a5e87c13130ea2bab7783c5bcfd9/FastCo.jpg" data-mid="235695396" border="0" src="https://freight.cargo.site/w/742/i/5506804df2ec7f1f7f8b3f62815d203e21b8a5e87c13130ea2bab7783c5bcfd9/FastCo.jpg" /> Wired Magazine, The Rebrand&nbsp; <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4363abeff61400ba32c0b071c79a891ea6f52767d951f500d76094bdc79343c4/051.png" data-mid="235695444" border="0" src="https://freight.cargo.site/w/1000/i/4363abeff61400ba32c0b071c79a891ea6f52767d951f500d76094bdc79343c4/051.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/569b6762b7391e81a519984f8075da81e112831f36091b40795f2747236707a0/DontReadThis02.jpg" data-mid="235695456" border="0" src="https://freight.cargo.site/w/1000/i/569b6762b7391e81a519984f8075da81e112831f36091b40795f2747236707a0/DontReadThis02.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/876907589af8b21c0853d59e69fbe7bbaf2033d289f5383d5da0982d8887fcf9/MostCreativeIdeas02.jpg" data-mid="235695873" border="0" src="https://freight.cargo.site/w/1000/i/876907589af8b21c0853d59e69fbe7bbaf2033d289f5383d5da0982d8887fcf9/MostCreativeIdeas02.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/228d0cb1b93b912ed892c59c215ffecc07aa4f488949e4db62e553801f0e1f10/Leapfrog02.jpg" data-mid="235695868" border="0" src="https://freight.cargo.site/w/1000/i/228d0cb1b93b912ed892c59c215ffecc07aa4f488949e4db62e553801f0e1f10/Leapfrog02.jpg" /> A Compendium on Ethical Commerce https://jennaklein.co/Overview Fri, 11 Jul 2025 21:25:27 +0000 Jenna Klein https://jennaklein.co/Overview <img width="1102" height="620" width_o="1102" height_o="620" data-src="https://freight.cargo.site/t/original/i/ad41499909db3fcf78545e6dc58a25ad4acc885510d0f8c979e6ae88ea0d575c/FutureOfEntertainment-2_1.gif" data-mid="235695968" border="0" src="https://freight.cargo.site/w/1000/i/ad41499909db3fcf78545e6dc58a25ad4acc885510d0f8c979e6ae88ea0d575c/FutureOfEntertainment-2_1.gif" /> 01&nbsp;Electronic Arts (EA) Brand Refresh For decades, EA has been known as a game publisher. Now, they’re stepping into something bigger—something multi-dimensional: immersive, connected, live. This isn’t just a shift; it’s a calling. Entertainment has always been EA’s foundation, but today, it’s about unlocking new potential—pushing past expectations toward what’s possible. Read more 2025 <img width="1920" height="1254" width_o="1920" height_o="1254" data-src="https://freight.cargo.site/t/original/i/dfc045ae23215eaf651731b2be9fb745aa879f0001d43e6053b3398a63311cf1/JS-Comp.png" data-mid="248250914" border="0" src="https://freight.cargo.site/w/1000/i/dfc045ae23215eaf651731b2be9fb745aa879f0001d43e6053b3398a63311cf1/JS-Comp.png" /> 02&nbsp;John Summit × TurboTaxTurboTax teamed up with former CPA-turned-DJ John Summit ahead of his highly anticipated album drop on April 15th to show that expertise doesn’t disappear when you change lanes—it evolves. The campaign launched 10 days before Tax Day.Full Case Study Coming Soon. 2026 <img width="6007" height="4007" width_o="6007" height_o="4007" data-src="https://freight.cargo.site/t/original/i/aeda65551f848e9563133457e4726271915a666e2ffa1cce55d58ce8044e8155/image002.jpg" data-mid="235693765" border="0" src="https://freight.cargo.site/w/1000/i/aeda65551f848e9563133457e4726271915a666e2ffa1cce55d58ce8044e8155/image002.jpg" /> 03&nbsp;Electronic Arts (EA) Investor Day In September 2024, Electronic Arts held its first Investor Day in 8 years to provide insights into EA’s pipeline, strategic plans, and long-term financial outlook. The event’s visual identity was the first step in elevating EA’s enterprise brand to be more engaging, dynamic, and innovative as EA transitions from a gaming company to leading the future of interactive entertainment.&nbsp; Read more 2024 <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/3d2cdbda67f8cf0db4772051831a0d2b744d5ff6027dc6926e4a7a38224ecea6/MainStage.jpg" data-mid="235693763" border="0" src="https://freight.cargo.site/w/750/i/3d2cdbda67f8cf0db4772051831a0d2b744d5ff6027dc6926e4a7a38224ecea6/MainStage.jpg" /> 04&nbsp;Sony Creators Conference The inaugural Sony Creators Conference was a two-day event that showcased the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology. Sony Creators Conference was co-located within SIGGRAPH 2023 at the Los Angeles Convention Center. Read more 2023 <img width="500" height="333" width_o="500" height_o="333" data-src="https://freight.cargo.site/t/original/i/30bd7938ebc0ebdb21fd1e621bfa499940244a0d60004f76f543b6c069f2f75b/Sony-Research_Mind_1_2.gif" data-mid="235693754" border="0" src="https://freight.cargo.site/w/500/i/30bd7938ebc0ebdb21fd1e621bfa499940244a0d60004f76f543b6c069f2f75b/Sony-Research_Mind_1_2.gif" /> 05&nbsp;Sony Research Brand Identity In 2023, Sony established a new subsidiary with the mission to “pioneer the future of creation.” Sony Research will undertake research and development of unprecedented disruptive technologies that aim to empower creators around the world to maximize their creativity, the value of their IP, and fan engagement. Read more 2023 <img width="10462" height="6819" width_o="10462" height_o="6819" data-src="https://freight.cargo.site/t/original/i/3eb0a07f57c9df06f86f3c370fc2684146fbd10cd11f65764130c3a34f85c069/4PANW_NewLandscapes_JK_01292024.png" data-mid="236219105" border="0" src="https://freight.cargo.site/w/1000/i/3eb0a07f57c9df06f86f3c370fc2684146fbd10cd11f65764130c3a34f85c069/4PANW_NewLandscapes_JK_01292024.png" /> 06&nbsp;New Landscapes: Relentless Innovation in the Age of AIDigital topology is becoming increasingly complex, requiring security ecosystems to navigate what’s coming next in real time. Instead of speculating what these landscapes will evolve into, we invited AI into the process to help visualize what the future holds. Full Case Study Coming Soon. 2024 <img width="750" height="532" width_o="750" height_o="532" data-src="https://freight.cargo.site/t/original/i/24ef7f342a1ee786aaad6f1523a93a7046eb5fe8d2687b3ca905d08674aa8e39/crenn.jpg" data-mid="235693736" border="0" src="https://freight.cargo.site/w/750/i/24ef7f342a1ee786aaad6f1523a93a7046eb5fe8d2687b3ca905d08674aa8e39/crenn.jpg" /> 07&nbsp;Crenn Dining Brand Identity A Michelin-starred chef’s new hospitality brand that’s as rebellious and bold as her. Read more 2023 <img width="3336" height="1877" width_o="3336" height_o="1877" data-src="https://freight.cargo.site/t/original/i/fcbea71cf7616efe83178b1ee015f3313530558664ec6b13120f307ce8812ab1/Frame02-01-1.jpg" data-mid="235693735" border="0" src="https://freight.cargo.site/w/1000/i/fcbea71cf7616efe83178b1ee015f3313530558664ec6b13120f307ce8812ab1/Frame02-01-1.jpg" /> 08&nbsp;IBM Automation: “Rethink &amp; Automate” Series IBM’s “Rethink &amp; Automate” series invites leaders to reimagine common business and IT processes by embracing automation. The third episode in the series focused on IT DevOps.&nbsp; Read more 2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9378aad0d71ec05e3a5d941e18783b39973e45e132d58a5b8e784084564ecd50/WebsiteBG.jpg" data-mid="235693960" border="0" src="https://freight.cargo.site/w/1000/i/9378aad0d71ec05e3a5d941e18783b39973e45e132d58a5b8e784084564ecd50/WebsiteBG.jpg" /> 09&nbsp;Sweet Nothings Various bits, sketches, and ephemera from client work, unrealized speculative projects, and personal musings. Read more Ongoing